With the world of Podcasts continuing to boom, it is important for Podcast creators to consider the breadth of the audience they are reaching, and whether their content is as accessible as it should be. In 2018, it was reported that over 38 million people listened to podcasts every week, and the giant Apple Podcasts, hit 50 billion downloads (Mediakix, 2018). As the number of people who listen and engage with podcasts continues to grow, as do the number of people who are not given ease of access to this content.
Who is missing out?
When podcasts aren’t transcribed, a large variety of individuals are excluded. These include;
The Deaf and Hard of Hearing
Transcriptions are essential for the Deaf and Hard of Hearing to be able to engage with podcasts. The act of transcribing helps these individuals participate with not only the content being produced, but also the overall atmosphere and environment of the podcast, which is pivotal to enjoying audio and visual content.
English Language Learners
Another group which experiences the disadvantages of podcasts not being transcribed are individuals whose first language is not English. These individuals, who are eager and looking for opportunities to engage with and learn the English language, are being excluded from doing so without the ability to interact with transcriptions.
Individuals with Auditory Processing Issues
Individuals with auditory processing issues, who need help in understanding what they are hearing when listening to audio, are also excluded from Podcasts without transcription.
What are the benefits?
Reach a larger audience
When podcast creators choose to transcribe their content, they are ultimately opening and expanding on the scope of their listeners. This can lead to larger numbers of views and downloads, more subscriptions, and most importantly, more accessible content.
Great way to distribute/store information
A major benefit to using transcription for podcast creators is the ability to then use the transcripts created as a way to track, store and distribute any information contained in the podcast.
Gain traction through social media
In a world consumed by likes and follows, social media platforms now hold the power in who/what is trending. With 20% of podcast listeners more likely to follow a brand’s social media account, the use of transcription could ultimately increase the normal amount of traction a podcast receives on its social media profiles, and the podcast in general.
How does it work?
Podcast creators can transcribe their own content manually, through a variety of applications available online. Some include;
OTranscribe can be used straight out of your web browser and is an easy and simple tool for transcription. It lets you control the audio player and text editor on the same web page. OTranscribe allows you to control everything through your keyboard, from transcribing, to rewinding the audio, and placing timestamps.
The FTW Transcriber
The FTW Transcriber is a downloadable transcription software that has features such as automatic timestamps and high audio quality playback. The FTW Transcriber can also be used on Android smartphones and tablets, allowing users to transcribe anywhere, not just at their desktop.
Podcast creators can also have their transcription done for them, through applications such as Scribblr. Scribblr offers fast and high-quality transcription and captioning for only $1 per minute. The process is as simple as uploading any audio/visual files which need to be transcribed, and in no time you’ll receive excellent quality files directly back into your inbox for any use.
If you're curious about ordering transcription or captions and wish to know more, you can contact the scribblr.ai team here.