With the world of Podcasts continuing to boom, it is important for Podcast creators to consider the breadth of the audience they are reaching, and whether their content is as accessible as it should be. In 2018, it was reported that over 38 million people listened to podcasts every week, and the giant Apple Podcasts, hit 50 billion downloads (Mediakix, 2018). As the number of people who listen and engage with podcasts continues to grow, as do the number of people who are not given ease of access to this content.
Podcasters are a talented bunch of people with a lot of interesting information to share, but with more than 550,000 active podcasts now available globally the question is:
How do you grow your audience when listeners are spoiled for choice?